The battle between New England and Los Angeles in the 2019 Super Bowl didn’t exactly turn out to be a humdinger (old-school adjective fits the style of play). I found the ads to be a letdown as well. Maybe it was an unrealistic expectation, but I was hoping to watch 60 seconds of storytelling that …more
Communication professionals can learn a ton about storytelling from our advertising brothers. When you’re shelling out $4 million and change to create a single ad, it has a way of tuning one’s senses, a dynamic that typically doesn’t exist when PR crafts a pitch or writes a news release. With this in mind, I wanted …more
A good percent of the U.S. population has watched the Budweiser “puppy love” ad that ran during the Super Bowl. At last count, YouTube views were about to crack the 50,000,000 mark. I believe that qualifies as a viral video. What exactly in the video caused so many people to watch and share? Of course, …more
