By Elisa Zallio, Account Executive, Hoffman Europe There’s no such thing as “too many books.” If there’s one bad habit I don’t mind my parents passing to me, it is book hoarding. As I write this blog, I have some 200 in my childhood home in Italy. Will I regret my collection when I …more
I came across this video “Never Estimate the Power of a Great Story” back in 2009. Even knowing the ending, the humor still slaps you across the face. After a recent watch, I realized the video delivers a few pain-free lessons in business storytelling. . Sure, the protagonist manages to escape death several times — machine …more
Journalists, particularly those at Tier-1 media properties, are the best non-fiction storytellers on the planet. They toil in a Darwinian world in which clicks correlate to economic health. If they don’t produce content that triggers clicks, they’re going to eventually hear words to the effect, “You’re not a fit here.” With this in mind, it’s …more
Conducting our storytelling workshops never gets old. It’s energizing to help the workshop participants connect the dots to a simple premise: Given a choice between “interesting” and “dull,” human beings pick “interesting” virtually every time. I have to use the adverb “virtually” allowing for the individual who sports a “math is fun” button. Similar to …more
It’s not enough that Warren Buffett has become one of the richest men in the world. He’s also a world-class storyteller. If it’s any consolation, he seems to struggle with this Twitter thing, flinging out nine missives since 2013. . Stumbling across Buffett’s Wikipedia profile, which happens to include a citation from one of …more
Some of the best storytellers on the planet are novelists. Past posts have borrowed from novelists. This one comes at the genre from a different angle. I asked five communicators from varied worlds to share their favorite novel for advancing storytelling acuity from a business context. The end result is a mix of reading deserving …more
