What does a shovel have to do with storytelling? Everything. Many of our clients come from the B2B tech world where hearts race from inventing a way to increase the spin-torque efficiency of a memory device. While these types of stories hold great importance to the people who use a given technology, they typically aren’t …more
When I started this blog almost 10 years ago, it was to be an industry resource, to offer perspectives on issues that those in the business of communications care about. Toward this end, I’ve made a conscious effort to avoid writing about the Agency. At last count, fewer than 10 percent of the posts addressed …more
Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. To this point, we’ve considered the methodology as our intellectual property. It was part of how we differentiated the Agency, an approach to developing content that recognized that given a choice between dull or interesting, human beings will gravitate …more
