I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more
I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more
I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more
I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more
Today’s celebration of Martin Luther King has me thinking about persuasive language, specifically his “I Have a Dream” speech (video below) and President’s farewell address last week. Let’s step back for a moment and consider the meaning of “persuasive language.” This doesn’t mean winning over 100 percent of the target audience. There will be …more
I’ve known Shawn Callahan for some time. I just had never met him or spoke to him. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business. I’ve followed his firm, Anecdote — great name, by the way — from afar. That changed last month when …more
I continued to collect potential vignettes for the grab bag during my “assignment” in the South of the France. In fact, one of today’s vignettes takes a look at the use of English in France. Here goes … English in France If there’s one country that rejects all things American, it’s France. Yet, you can …more
