Everyone pays attention to Google. When Google announced that founder Larry Page will take the CEO reins, virtually every media property in the world automatically reported on the news. The company’s PR machine doesn’t have to lift a toe (even less effort than a finger) to create demand. With that said, if you reverse engineer the fireworks from last week, one …more
Like most “older” PR professionals, I was raised in the command-and-control era of communications. I remember my first experience observing the senior guys conducting media training for a client. It was all about pummeling the spokesperson into submission to stay on message. While the trainers were having fun – the PR version of running a torture chamber …more
I’m convinced that storytelling in news releases increases syndication. While the wire services don’t track this type of data, our own experiences support the premise. Apparently, Gold’s Gym agrees, applying storytelling techniques to a news release distributed yesterday with the headline: Are You Fit Enough For Your Own Phone? Gold’s figured out announcing yet another discount on membership fees …more
My post last week on the lack of storytelling in job descriptions triggered some interesting email exchanges. I especially appreciated Greg Morris who curates “What’s Your Story?” sharing a behind-the-scenes look at his son’s recent experiences in pursuing a job out of college. It turns out that Bank of America actually asks job candidates to …more
