Tag: storytelling visualization

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Intern Shows Visual Storytelling Chops

Most communicators have little or no background in visual storytelling. Areas such as graphic design, videography and typography just don’t show up in a typical mass comms college curriculum. While hiring talent from the design side is one way to accelerate expertise in visual storytelling – and we’ve done this – it’s important that all …more

UPS Again Shows Storytelling Chops

I talked about the communications savvy from UPS earlier in the year. By applying storytelling techniques to a topic that typically falls under the dull category, UPS secured a feature in The Wall Street Journal entitled “UPS Thinks Outside the Box on Driving Training.” I am a sucker for puns. Lest you think this was a one-off success, check …more