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Tag-teaming With Pete Lewis On Storytelling Workshop

I’ve known Pete Lewis for some time, going back to his days laying the groundwork for how The New York Times covers technology. After Pete moved to Fortune to practice long-form journalism – or at least a longer form than The NYT – and later took up teaching at Stanford’s J school, I lost touch. …more

Speaking of Storytelling

I took the “story” on the road during the month of May. As a closet introvert, I make a conscious effort to push myself beyond cubicleland. Here’s a snapshot of how May played out. UnGeeked Elite in Chicago (May 12) Cd Vann has created the “uncola” of gathering. The speakers are charged with leading a discussion, not pontificating via a slide …more

The Most Undervalued Skill in Corporate Storytelling

I met with Peter Lewis over a cup of joe yesterday morning to discuss a storytelling workshop that we’ll be tag-teaming on soon. We went through the exercise of comparing notes on the storytelling front. Peter, who now teaches at Stanford’s J school, offered a journalist’s perspective reflecting stints at The New York Times and Fortune. My input shaped from toiling in …more

Let Me Say What Every PR Person Thinks: "The Message Has No Clothes"

There. I’ve said it. Taking liberties with the Hans Christian Andersen emperor story, why do professional communicators continue to worship the message? Every PR agency offers a messaging workshop. Every corporate communications type has spent the requisite two agonizing days in a hotel conference room eating bridge mix while debating the merits of “innovate” over …more