Tag: storytelling

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The Engima of Business Journalism, The Economist

Cloaked with a veneer of secrecy that leaves readers to wonder “Who the hell wrote that article?” The Economist takes pride in baffling the garden-variety PR person. Its editorial decisions can at times seem quirky for the sake of being quirky. I mean, do we really need 499 words devoted to ornithology and a bio-acoustic monitor that can distinguish …more

MIT Takes on Quantum Physics, RFID … and Storytelling

The brainiacs behind electronic paper, the $99 computer and making money at blackjack have decided to take on new terrain: Storytelling. The MIT Media Laboratory recently created what they’re calling the Center for Future Storytelling. Demonstrating the science behind the power of storytelling can only advance the cause, even if it’s from a technical bent: By applying leading-edge technologies to make …more