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Reaching Today’s 35 and Under Crowd

Every generation — boomers, Gen Xers, millennials, and beyond — brings its values and frames of mind to the world. For communicators and marketing pros with deep experience, say 20+ years, that experience isn’t necessarily an advantage when you’re targeting millennials. We don’t think like them. We don’t talk like them. Because we’re not them. …more

Who Says Johnny Can’t Write (A Good Story)?

I’m tired of reading how American students lag behind their international counterparts on the academic front. Johnny can’t write. Johnny can’t add. Johnny can’t spell. Even The Wall Street Journal has piled on with an article which highlights that only 23 percent of the 2009 high school graduates taking the ACT admissions test have the skills to succeed …more