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Journalists Offer Tips on Interviewing, a Key to Storytelling

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. If you don’t get this upfront step right — pulling out the type of content that the outside world …more

Obama’s Infomercial Offers Lesson in Storytelling

I tend to associate infomercials with Ginsu knives and historical videos on World War II. Obviously, the Barack Obama infomercial that aired last month was not in the order-now-and-get-free-shipping genre.   Putting politics aside, the video comes across as a powerful communications vehicle. How can you go wrong with world-class production quality, panoramic views of “amber waves of …more