Companies consider brainstorming a magical alchemy, especially if the business puts a premium on creativity. That’s certainly the case in a communications consultancy; not so much if you’re an accounting firm that depends on the rigor of process. The words “let’s brainstorm” bring multiple people together with the singular quest to find a better way. …more
By Chris Owen, Director, Hoffman Europe Blah blah pandemic, blah blah disruption. There we go — bigger picture ticked off without the need for a 150-word set-up. Let’s just get cracking on the discussion — namely, how we can learn from past experience and avoid the problems many face with remote working. First up, an …more
Every global communications consultancy touts collaboration. Of course they do. If a prospective client is going to engage with a PR firm for support across multiple markets, it expects the account team members to play nice with each other regardless of location. PR consultancies have nailed this message. The reality is most PR agencies aren’t …more
We announced today that Syreeta Mussante will take on the role of North America managing director (standardizing our titles for geo heads across the globe) joining us after five years at the Bateman Group. She follows in the footsteps of Steve Burkhart who is retiring from day-to-day consultancy life. Rather than pull out …more
By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. Not only is every story unique, but the methods in which each one is told vary greatly. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is …more
By Mandy Heiser, Account Coordinator Bocce. The plural form of the Italian word boccia, which means “bowl.” One of the oldest sports in the world, with roots tracing back to 5200 BC. . A popular game enjoyed by many historical figures, including Roman Emperor Augustus, Leonardo Da Vinci, Galileo Galilei, Queen Elizabeth I, …more
One benefit from 20+ years of operation is the amount of historical information allows you to see clear patterns. Along this line, I went through the exercise of scrutinizing what causes a client relationship to end. Obviously, some variables are out of our control. In this era of consolidations, a merger or acquisition typically causes one …more
