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I Still Believe Levity Is the Killer App for Business Storytelling

I wrote about Zappos using levity as the killer app in its communications a few years ago. Before going further, it’s worth noting that levity has a lower bar than humor. We’re not trying to channel Jon Stewart or Conan O’Brian. Levity delivers a smile, a grin (bigger smile) or, at its best, a low-decibel …more

The Person Behind “Storytelling for Leaders”

It seems like 90 percent of human beings aspire to: Lose weight Get rich Tell stories Of course, such aspirations bring the purveyors of snake oil. “Hey mister, step into my tent and see how storytelling can change your life.” Yet, there’s a small cadre of storytelling advocates who actually know what they’re talking about. …more