Tag: TechCrunch

MENU

Data-driven Storytelling with Matthew Lynley

By Account Manager Matthew Burrows     That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that …more

Journalists Offer Constructive POVs on The PR Pitch

The relationship between the media and PR can resemble a tug of war. But it’s not like the tug of war at your grade school birthday party when the mom splits the kids into two equal teams ─ also making sure that the big kids are equally divided ─ and shouts, “Go”! Instead, the media has a clear …more

Here We Go Again. The Downfall of Journalism Traces to the Rise of PR

TechCrunch is the latest publication to play the tired narrative that the public relations industry is behind the woes of modern day journalism, GMOs and global warming. In the latest bullish show from TechCrunch, Alex Wilhelm looks into the camera, laments the state of the journalism and recites these “horrifying” statistics: There are 4.6 PR …more

Dressing Up the Drab Company Timeline as a Storytelling Vehicle

I regularly discuss the value in applying visuals – photos, infographics and even charticles – to storytelling in business communications. At last count a picture was worth 1,000 words, so it stands to reason that an infographic could top the 10,000-word mark. Some of the best ideas on visual storytelling can be “borrowed” from media properties which …more

The News Embargo: Much Ado About Nothing

No doubt by the time the U.S. wakes up on Wednesday morning the Twitterati will be out in force reacting to PaidContent’s story that the Wall Street Journal is giving up embargoes (apparently the new year’s diets went out the window in February). In short, the Journal won’t accept embargoes for stories, but will take …more