There are thousands of tech blogs out there. Few are manned by a 12-year-old. But “Good Morning Geek” from Max Swisher isn’t a gimmick that challenges child labor laws. Max knows his stuff and has developed his own voice. If you watch the video and say “I could totally imagine this on dolby surround sound!,” …more
I write a column on Silicon Valley for a tech publication in Korea called The Electronics Times. The editor asked me to take a shot at predicting what will happen in Silicon Valley in 2011. Here’s what got edited out of the column (apparently storytelling techniques with a touch of levity don’t resonate overseas): The …more
By definition, there’s a feel-good element to a hero. They overcome obstacles on their way to a positive outcome. And if the hero starts out as an underdog a la “David versus Goliath” there’s even more of a reason to have a rooting interest. The same concept holds true in business storytelling. While we tend …more
