The obvious answer is no, but perhaps a more nuanced view should rule the day. Maybe it’s OK — dare I say helpful — to fool the reader, if by doing so, the publication serves up information that the reader cares about. I raise the issue after stumbling across sponsored content on UC Davis’ approach …more
Should publications try to fool the reader? The obvious answer is no, but perhaps a more nuanced view should rule the day. Maybe it’s OK — dare I say helpful — to fool the reader, if by doing so, the publication serves up information that the reader cares about. I raise the issue after stumbling …more
The quest by both brands and publications to fool the reader continues. In response, the FTC has made a push for disclosure on sponsored content and native advertising. But what about the online search for news? I was reminded of this challenge during a client campaign that included a sponsored content spoke. If you plug …more
