Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. Here comes the second half. . . 6) Thought Leadership versus Thought Followship The communications industry has wakened to …more
Commenting on an industry issue by itself does not constitute thought leadership. It’s simply a comment on an industry issue. Before going further, I should acknowledge that this remark still has value. If the executive’s comment gains traction in social channels or appears in a publication, that helps to raise the visibility of the company, …more
Communicators have picked up the thought leadership religion. With demand for product news similar to Vote-Hillary T-shirts, many have figured out that thought leadership can bring salvation, a door opener to media coverage.Yet, for all the talk about thought leadership, there can be a huge gap between the theory and what happens on the execution …more
For a profession that advocates the power of taking a stand, there are precious few PR executives who take their own advice. Several factors conspire to keep PR executives on a vanilla message. At the risk of generalizing, I think it’s fair to say that most PR people enjoy working in the background. Like a …more
