No company in business history has played the scarcity card in media relations with the deftness of Apple. People talk of the genius of Steve Jobs in regard to product design, pushing people to achieve the seemingly impossible and developing a cult-like following from customers. Often lost in this discussion is how Jobs orchestrated Apple’s …more
Apple’s recent product introductions generated the expected media hoopla. I think the only publication that did not write about Apple’s announcement was “Miniature Donkey Talk Magazine” (yes, it exists). Apple under Steve Jobs essentially invented the show-biz event for introducing tech products. They know how to do this better than any company on the planet. …more
Hey, if Bono can assemble some of his favorites into “U2’s Greatest Hits,” why can’t I do the same with blog posts? Exactly. Tapping posts published between 2012 and 2014, here’s the latest version of Ishmael’s Greatest Hits (minus the tinted shades and tattoos). The Worst Customer Service Narrative in the History of Branding United …more
When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr. Jobs would be tougher than the product roadmap. More than understanding the classic arc and how to tease out drama in the Apple story, The tougher it was to know what was going …more
