The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. And journalists aren’t exactly fans of the news release. A couple of years ago …more
The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists. Specifically, framing the issue by supply-and-demand economic theory would go a long way to solving …more
The Internet has commoditized the news release. Unfortunately, many companies missed the memo. As noted in a previous post, the three largest news release distribution services (PR Newswire, Business Wire and Marketwired) sent out roughly 642,000 news releases in 2013 or 1,759 news releases per day. Figuring 10 man hours per news release at $175 …more
