After addressing the topic of ghost blogging, 4 Perspectives on 4 Communication Issues enters week two. This week’s question: How should communication professionals evolve to stay relevant? It’s been almost a year since Steve Farnsworth hosted my guest post, “A Mass Comms Curriculum Alone Short-Sheets Tomrrow’s PR Pro,” which tackled the question from the perspective of an …more
Before addressing the topic at hand, a little bit of background. During the final installment of my interview with Steve Farnsworth on corporate blogging, Paul Roberts weighed in with some good questions. This triggered the clever idea on Steve’s part to engage others as well as himself in answering these questions, one per week over …more
In the spirit of Johnny Carson’s alter ego Carnac the Magnificent, here’s my look into the communications crystal ball for 2010. But before jumping in, many thanks to Todd Defren who was kind enough to run these predictions on his blog PR-Squared. A Federal Trade Commission Investigation Will Evolve into Bloggergate This year saw the …more
