Blogging shares a similarity with golf. A zillion people enjoy the activity, but only a chosen few make money at it. This point recently got hammered home when I stumbled across an ad on Craigslist recruiting bloggers for Intuit’s small-biz property. Intuit pays 100 bucks per post. I already knew it’s the rare blogger who can quit his or her …more
Literally thousands of PR blogs dot – some might say clog – the social media landscape. When I started Ishmael’s Corner in 2008, I concluded the last thing the world needed was another digital pulpit spewing about embargoes, e-mail blasts to reporters, and the like. Instead, this blog has strived to address storytelling in business …more
In the spirit of Johnny Carson’s alter ego Carnac the Magnificent, here’s my look into the communications crystal ball for 2010. But before jumping in, many thanks to Todd Defren who was kind enough to run these predictions on his blog PR-Squared. A Federal Trade Commission Investigation Will Evolve into Bloggergate This year saw the …more
Robert Scoble, the poster child for escaping corporate cubedom for the virtual pulpit, penned a post titled “What do the freaking tech bloggers want?” It’s a convincing view. A bit longwinded perhaps, but if “Scobleizer” is etched in your masthead, you get a pass to periodically pontificate. An earlier Scoble quasi-rant emphasized that through customers, not the PR function, is the …more
