Tag: tone

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A Human Touch in PR

By Matthew Medlin, Account Coordinator   Science and art. At first glance, it might seem like the two are on opposite ends of the spectrum. But glances can be deceptive. When it comes to PR, at least, science and art are working together, brush and pen in hand. Or keyboard, as the case may be. …more

“Lou, You Know What Your Problem Is?”

Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name. You’ve probably heard of them. Sony. At the time we supported their consumer electronics business in the U.S. handling their video camcorders, cameras and laptops. …more

Conversing Like a Real Human Being

There’s something about the shadow of business that causes people to actually strive for a rigid and vanilla tone in their communications.   That’s why the following automated note from Twitter (forgot my password) caught my attention:   Hey there. Can’t remember your password, huh? It happens to the best of us. Please open this …more