Tag: toyota crisis pr

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Top 10 Communications and Storytelling Posts of All Time

After eight years and 893 posts, I figure there’s enough data to highlight the most viewed posts of all time with a straight face. It’s fitting that half of the posts from the top 10 do not fall squarely under the storytelling umbrella. While storytelling in business communications serves as the basis of the blog, …more

Toyota Crisis PR: Customer Letter No. 4 Loses Its Way

When it comes to a crisis, everyone tends to fixate on the “bad press.” I think it’s more revealing to zero in on the communications controlled by the offending company. How are they telling their story within their control? That’s why I find the Toyota open letters to customers so fascinating. Just because you control …more