Tag: trust in editorial

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And the Most Trusted News Source Is …

As President Trump continues to use the “fake news” mantra to whip the masses into a frenzy, it causes one to wonder what publications people do trust. The University of Missouri set out to answer that question based on a survey of over 8,000 consumers. Before jumping to the results, it’s worth noting that respondents …more

What Type of Ad is Most Trusted by Internet Users?

If the intended audience doesn’t trust the format of the ad, the actual content has no chance. We know that the rise of digital consumption has brought advertising along for the ride. In fact, projections call for the digital ad spend to surpass TV advertising dollars for the first time this year. So back to …more