Eight Predictions for Super Bowl Tweets as Improv Marketing Takes the Field
Today finds hundreds of brands huddled in their war rooms, rehearsing how they will respond to what-if scenarios at the Super Bowl. I loved the line uttered by David Matahia, director of marketing communications for Hyundai, at the Holmes Innovation Summit last week: “Oreo screwed us all with their Super Bowl moment.” Because Oreo generated …more