By Matthew Medlin, Account Coordinator Science and art. At first glance, it might seem like the two are on opposite ends of the spectrum. But glances can be deceptive. When it comes to PR, at least, science and art are working together, brush and pen in hand. Or keyboard, as the case may be. …more
What do you remember about the 2013 Super Bowl? Unless you’re a fan of the Baltimore Ravens or the San Francisco 49ers, your overriding memory is the blackout, when someone pulled the plug at the Superdome for 34 minutes. And if you work under the marketing umbrella, you admired the nimbleness of Oreo Cookie to …more
By Alannah McDermott, Intern Imagine yourself sitting at a table, staring down at a pile of puzzle pieces. With determination and a hint of intimidation, you push aside the pile and place one small piece in front of you. This is where you’ll begin. As you reach for another piece, you notice it’s …more
If you’re Don Quixote, you can control Sancho Panza. You tell him not to tweet. He doesn’t tweet. He’s one dude on a donkey. This technique doesn’t work as well in organizations with thousands or even hundreds of employees. The millennials and Gen Xers dominating the workforce believe the Bill of Rights guarantees life, liberty …more
It’s no secret that Facebook, LinkedIn, Twitter and other social platforms want you to stay engaged on their platforms. If they could create a virtual La-Z-Boy chair with an endless supply of Slim Jims, they would. The longer you stay, the more money they make. So it stands to reason that these social tools would …more
The Hill, the beltway publication on politics and other sundry occurrences in D.C., was one of the first to report on then-candidate Trump’s comparison to Ernest Hemingway. Covering a Trump rally in South Carolina on Nov. 20, 2015, the publication captured this soundbite from Mr. Trump: “Somebody said I’m the Ernest Hemingway of 140 characters.” One …more
Elon Musk kicked up a Twitter storm last week, essentially saying (among other things) that the media unfairly picks on Tesla because Tesla doesn’t advertise. He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s …more
Sometimes not. Twitter is testing the concept of longer tweets, allowing a chosen few to access up to 280 characters. A blog post from a Twitter product manager explained the radical thinking: “We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out …more
Here’s another “grab bag” with a smattering of observations, updates and snarky remarks. Psychoanalyzing The New York Times Twitter Description It seems logical to assume publications pay attention to the words in their own outbound communications. If that’s the case, does the NYT Twitter description reflect a greater emphasis on engaging readers than The Wall …more
