While the communications world increasingly tilts toward digital, there are opportunities to play the contrarian card with an analog tactic. Executed right, the payoff can generate more than your fair share of attention. That’s what SHETRANSFORMS.US strove for last week. As background, SHETRANSFORMS.US advocates for taking the gender bias out of online search. The organization …more
The Columbia Journalism Review published an open letter to President Trump earlier this week before the official inauguration which of course takes place later today.We already know what Trump thinks of journalists. Let’s put it this way. His campaign rhetoric never included the slogan, “Make journalism great again.” And we now know what journalists think …more
Compelling storytelling in business often threads together anecdotes and numbers into a single tale. This dynamic comes across loud and clear in the USA Today article “Utility Turns Table Scraps into Electricity” by Julie Schmit The story focuses on the East Bay Municipal Utility District in the San Francisco Bay Area and its first-of-a-kind treatment …more
PR consultancies are notorious for not applying their craft to building their own brands. I’d like to think we’re an exception to the rule. Equally important, we strive to bring the art of storytelling to our own communications as well as our clients. As a result, we’ve enjoyed attention in publications ranging from …more
The rise of the blogosphere has given prominence to the absolute necessity of communicating with authenticity. The infamous “Cluetrain Manfesto” called out this point long before the blogosphere gained traction: “Business is being transformed, but not by technology. The Web is simply liberating an atavistic human desire, the longing for connection through talk. That’s the one …more
There’s nothing like contrast to accentuate the telling of a story. In our “art of storytelling” training I like to discuss the difference between “what was” and “what is.” The greater the delta between these two points the greater the drama in the story. There’s a terrific example of contrast in Monday’s USA Today profile on Teresa …more
