Book Review: Entertainment Value Of "Tell To Win" Sugarcoats Lessons In Storytelling
Business needs more storytelling evangelists. They provide a counter balance to the “Corporate Drivel-ites.” Even before picking up the book “Tell to Win,” I’m thinking that Peter Guber serving as the face for the storytelling movement is a good thing. He’s got the street cred, having penned “The Four Truths of Storytelling” for Harvard Business …more