There’s no question that photos like the one above that accompanied a New York Times article on China’s surging demand for coal accentuate storytelling. In some cases, we’re actually seeing storytelling revolve around visuals like the seafood charticle in WIRED Magazine. I think The New York Times does a particularly good job in building their stories around a …more
We published the first guest post on this forum a couple of weeks ago from Michael Margolis. No. 2 comes from one of the Agency’s account folks, Julia Sinykin, who looks at stories in the context of water. And we’ll continue to strive to periodically shake up the status quo. The word “irony” comes to …more
We are inundated by information. (How’s that for going out on the limb; hopefully not a precursor for 2010.) If all or part of that information can be translated into a visual, you strengthen the “consumption” process – particularly in areas of complexity; i.e., technology, cleantech and life sciences. That’s why, when I projected the …more
