By Grace Hoffman, Editorial Assistant It’s rare to read a restaurant review that is brutal, compelling and downright strange! Pete Wells dug in and made it happen … but how? The variety of tactics and his unwillingness to “go easy” on Guy Fieri’s restaurant is what makes this review rich material illustrating how storytelling …more
Watching the volcanic outrage over the AIG bonus money playing out in the media I wondered how the company would respond. Many companies make the mistake of ducking for cover thinking they can wait out the storm. While AIG is hardly the poster child for business communications, it made the right move with an op-ed from the CEO Edward Liddy …more
There’s something about the shadow of business that causes people to actually strive for a rigid and vanilla tone in their communications. That’s why the following automated note from Twitter (forgot my password) caught my attention: Hey there. Can’t remember your password, huh? It happens to the best of us. Please open this …more
