Tag: wall street journal native advertising

MENU

What the Hell Does the PR Guy Know About Journalism (Take II)?

Apparently, the five posts on our journalistic brothers last March didn’t deliver enough to data answer this question. In an attempt to tilt the scale in my favor, I’ve curated another round of posts scrutinizing the world of journalism with the caveat that some stones have been left unturned. Clues Reveal How Mr. Bezos Will …more

Seven New Year’s Resolutions for the Storytelling Blog

I’ve been told that documenting New Year’s Resolutions increases the likelihood that they will happen. Consider this a test for business storytelling that we’ll revisit in December. Here’s what I’m hoping to change and improve upon in the coming year: Bulldoze the “Look and Feel” of the Blog: Friends, family members and complete strangers have …more