Particularly in Silicon Valley where most executives started their careers on the engineering side. Coming from a technical orientation, they tend to think of anecdotes as inconsequential and yes, a bit fluffy. Yet, the science suggests that PR should be sourcing anecdotal content as part of media outreach. We leaned on a couple interns to …more
Love it. Hate it. Native advertising isn’t going away. Recognizing a new way to make the cash register go ka-ching, media properties have been implementing native advertising as fast as they can stuff the dollars into their pockets. You can’t really blame them. Eroding revenue over such a long period of time would cause a …more
BuzzFeed reaches over 25 million unique visitors each month. No doubt, business publications ogle this number, but I didn’t expect The Wall Street Journal to actually try its hand at BuzzFeed storytelling. Not satisfied with the standard fare that recaps a Department of Labor study on how Americans use their time, the Journal created a slide show …more
