No doubt by the time the U.S. wakes up on Wednesday morning the Twitterati will be out in force reacting to PaidContent’s story that the Wall Street Journal is giving up embargoes (apparently the new year’s diets went out the window in February). In short, the Journal won’t accept embargoes for stories, but will take …more
No, I’m not talking about Matt Kenseth winning the Daytona 500. Instead, consider what brings the vast majority of folks to the racetrack. It’s the possibility to witness a high-speed wreck. I’ve come to call the type of story that offers up the possibility of a wreck – defining “wreck” as an element of the story …more
If you ask people what’s the one digital device they absolutely can’t live without, the mobile phone comes out as the clear leader. That’s why you have industry heavyweights like Google’s Eric Schmidt calling mobile advertising the single most exciting opportunity for the do-no-evil guys as far back as 2006 (The Wall Street Journal). It also …more
OK, it’s not exactly Shakespeare. But it does raise a question for communication professionals. Namely, should cleverness or search engine optimization be the guiding principle in writing a news release headline? I pondered this question after reading the interview conducted by Brian Pittman from the Bulldog Reporter with Meredith Artley, executive editor of LATimes.com. Specifically, Artley shared: “We have a graining …more
