Hey, if Bono can assemble some of his favorites into “U2’s Greatest Hits,” why can’t I do the same with blog posts? Exactly. Tapping posts published between 2012 and 2014, here’s the latest version of Ishmael’s Greatest Hits (minus the tinted shades and tattoos). The Worst Customer Service Narrative in the History of Branding United …more
I had a hunch this was going to happen. While the media trumpeted the arrival of Warren Buffet on Twitter, I wondered aloud if he would have staying power. To help his onboarding process – communicating in staccato-like bursts can throw off the most brilliant of minds – I even crafted 20 evergreen tweets that …more
Everyone associates Warren Buffet with finance and being worth a gazillion dollars (give or take a zillion). I think of Buffet as the consummate storyteller. He turns self-deprecation into an art form with passages like this from his 2010 shareholders letter: And now a painful confession: Last year your chairman closed the book on a …more
