I enjoy a story that depends on a contrarian bent. If someone revealed that Steve Jobs prefers Bad Religion on vinyl or that Michael Arrington leads a Bible study group, I would read those stories. So naturally, I gravitated to the piece “A hammer — yes, that low-tech tool — helps mold noses of Japan’s …more
PR consultancies are notorious for not applying their craft to building their own brands. I’d like to think we’re an exception to the rule. Equally important, we strive to bring the art of storytelling to our own communications as well as our clients. As a result, we’ve enjoyed attention in publications ranging from …more
Watching the volcanic outrage over the AIG bonus money playing out in the media I wondered how the company would respond. Many companies make the mistake of ducking for cover thinking they can wait out the storm. While AIG is hardly the poster child for business communications, it made the right move with an op-ed from the CEO Edward Liddy …more
