Tag: Whole Foods storytelling

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The “F Word” in Storytelling and Business

Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story. For it’s the failure — something going horribly awry, the more pain the better — that creates the tension in a story. As …more

Journalist Gets #PR Religion, Contrast and Columbia Journalism Review

The grab bag returns. Three quick takes coming at you. Journalists Showing Off PR Acuity I don’t mean to pick on David Carr, noted chronicler of the world of journalism for The New York Times. I just find it amusing that Mr. Carr assumes his deep knowledge of journalism also makes him an expert in …more