What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article? The prudent first step would be investigating whether it’s true. When journalist Zack Whittaker accused Check Point of “borrowing” content from a WIRED article for a corporate byliner, Ekram Ahmed, head of …more
By Gerard Smith, Intern, The Hoffman Agency . . Fast-paced business, sky-high valuations, innovation-driven individuals and unlimited opportunity; a few of the ideas that came to mind when I pictured Silicon Valley nearly three months ago before moving here sight unseen. Although I may have relied too heavily on the fantastical experiences of Richard Hendricks …more
Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your pick. What element is likely to underscore the narrative? Here’s a hint. It starts with an “F.” Failure (if you guessed frickinmess, you were in the ballpark). Something going terribly wrong — the bigger the “train wreck,” …more
We are inundated by information. (How’s that for going out on the limb; hopefully not a precursor for 2010.) If all or part of that information can be translated into a visual, you strengthen the “consumption” process – particularly in areas of complexity; i.e., technology, cleantech and life sciences. That’s why, when I projected the …more
