Archive: December 2009


Predictions for the Communications Industry in 2010

In the spirit of Johnny Carson’s alter ego Carnac the Magnificent, here’s my look into the communications crystal ball for 2010. But before jumping in, many thanks to Todd Defren who was kind enough to run these predictions on his blog PR-Squared. A Federal Trade Commission Investigation Will Evolve into Bloggergate This year saw the …more

Every Story Benefits From A Hero (Or Two Or Three): Business Storytelling

By definition, there’s a feel-good element to a hero. They overcome obstacles on their way to a positive outcome. And if the hero starts out as an underdog a la “David versus Goliath” there’s even more of a reason to have a rooting interest. The same concept holds true in business storytelling. While we tend …more

Storytelling in the Official Google Blog: Global Communications

There’s a reason that the official Google Blog is so well read and shows up on the Techmeme leaderboard. Beyond dominating search, the Google posts are crafted with a conversational tone and often contrast the old way with a new way. Take last week’s post “Go thataway: Google Maps India learns to navigate like a …more

The New York Times Interpretation Of An Enterprise Computing Story

When the New York Times hired Ashlee Vance, many enterprise computing PR folks rejoiced. Tired of watching the Web 2.0 hotshots dominate business media stories on computing, they thought, “Finally. Here is a major daily bringing on Vance with the implied message that enterprise computing once again matters.” Not exactly. It was as if people …more