The Return of Storytelling vs. Corporate Speak

Our infographic that contrasted storytelling with corporate speak seemed to resonate with the outside world.

People recognize that gluing together facts and figures makes for dull information.

Since publishing the infographic, we’ve seen talk – and chatter in social media channels – evangelizing the value of storytelling in business accelerate. Dare I say, storytelling has become the “new black” in communications.

Building on the infographic, this SlideShare captures some of the science and anecdotal evidence on why storytelling works.

The Return of Storytelling vs. Corporate Speak from The Hoffman Agency

I think it’s our best deck on storytelling yet.

Hopefully, it serves as a reminder that storytelling wins over corporate speak virtually every time, with the quarterly earnings release being one exception (probably better to keep storytelling out of the hands of the CFO anyway).

As the deck concludes:

Just say NO to corporate speak.

Note: You might want to check out our first Slideshare on storytelling, “Aligning PR with Storytelling for the Happily Ever After

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5 Comments so far

  1. Davina K. Brewer January 25th, 2013 10:59 am

    Whenever I send a media request to a client, first thing I tell them: give me a real world example, a client anecdote, something that tells this story. Yes bullets and lists are helpful but that’s not enough; for that narrative to click, people need to relate to it. What’s more relatable, a list of buzz and jargon .. or a ‘hey that’s just like me’ story?! FWIW.

  2. hoffman January 25th, 2013 5:04 pm

    I’m with you.

    Just a great anecdote can be a springboard into an effective media interview.

  3. [...] Ishmael’s Corner: The Return of Storytelling vs. Corporate Speak [...]

  4. Sejal January 24th, 2014 7:33 am

    Very cool visuals! Here’s another great read on storytelling:

  5. hoffman January 24th, 2014 8:18 am

    Thanks for passing along the pointer.

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