Infographic: Storytelling Vs. Corporate Speak
Visual storytelling demands a place in any organization’s business communications.
Photos, graphics, charticles – apparently, when it comes to fish, what happens in Vegas does not stay in Vegas – etc. all provide storytelling fodder.
Which brings me to the infographic.
You could make an argument that the infographic is the new black.
Beyond the visual appeal, infographics push companies to communicate at the industry level.
After assisting clients in creating infographics, we’ve created our own on storytelling.
Specifically, we contend there’s often a gap between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers.
Our infographic strives to capture this disconnect.
<div align="center"><a href="http://www.ishmaelscorner.com" title="Business Communication"><img src="http://www.hoffman.com/v3/business-communication.JPG?utm_source=infographic&utm_medium=main&utm_campaign=infographic" alt="Business Communication" style="border:none;" /></a><br /> <small>The Hoffman Agency is a public relations firm that emphasizes storytelling in <a href="http://www.hoffman.com">business communication</a></small>.</div>
Please share your ping-pong additions as a posted comment.
If enough ideas come our way, we’ll create “The Return of Storytelling vs. Corporate Speak” (giving proper attribution to all contributors).
Note: More posts on infographics are captured below (powered by a human; i.e., me)
* White House Takes Every Organization Is Media to the Next Level
* Dressing Up the Drab Company Timeline as a Storytelling Vehicle
* Visual Storytelling via the Infographic
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[...] The Hoffman Agency has developed an infographic on Storytelling vs. Corporate Speak. You can also read more about storytelling techniques on Lou Hoffman’s blog, Ishmael’s Corner. [...]
People vs Organization
[...] Source: ishmaelscorner.com via Holycow! [...]
SOLUTION TO THE CONFLICT BETWEEN THE GAP OF COMMUNICATION WITH CUSTOMERS’ REQUIRMENT WHICH THE ORGANIZATION PROVIDE INFORMATION TO PUBLIC. FANTASTIC IDEA !!!
Appreciate the positive words Anny.
[...] http://www.ishmaelscorner.com/2011/09/22/infographic-storytelling-vs-corporate-speak/ [...]
Fact vs Fiction
Thanks Sue.
We’ve now got two (someone sent a duo via email).
Hopefully, some more are on the horizon.
[...] An infographic of The Hoffman Agency. [...]
[...] Storytelling Vs. Corporate Speak (infographic) [...]
[...] Hoffman’s telling infographic has been making the rounds this week. In the blog post in which he introduced it, he writes: ‘… we contend there’s often a gap between the content developed by the PR [...]
[...] Ishmael´s Corner Share this:TwitterFacebookLike this:LikeBe the first to like this [...]
[...] Ishmael´s Corner Share this:TwitterFacebookLike this:LikeBe the first to like this [...]
Dialogue vs Broadcasting
[...] Ishmael’s Corner [...]
[...] The Hoffman Agency has developed an infographic on Storytelling vs. Corporate Speak. You can also read more about storytelling techniques on Lou Hoffman’s blog, Ishmael’s Corner. [...]
your blog is an interesting one. It helps a lot.The communication should be two ways always so that the employs can also put their views and ask about their doubts.
For more information related to this please visit:
Effective Business Communication and
Speaklikeaceoapp.com
[...] Lou Hoffman’s blog at the Hoffman Agency for more comments here. About Arthur GermainArthur Germain, Principal & Chief Brandteller of Communication Strategy [...]
Fantastic visual.
Show vs Tell
Brandtelling
Appreciate the contribution Arthur.
At some point, we’ll hit critical mass.
Oh, let’s give this a try…
Community vs Customers
Serving vs Selling
News vs Rehash
Benefits vs Features
Fresh vs Predictable
Human vs Corporate
Talking vs Talking Points
I’m not sure any of these are good enough to make the graphic… but it was fun trying! Thanks for a good post, I’ll bookmark this!
[...] I ran across this wonderful blog post by Lou Hoffman. His infographic is a helpful reminder that we should all make 2012 the year of the customer and [...]
[...] 1.“Storytelling vs. Corporate Speak” – by Lou Hoffman 2.“Blueprint for the Perfect Blog Post” – by Brian Rice 3.“The Actions, Motivations and Influence of Brand Advocates” – by BzzAgent 4.“The Size of The Mobile Market“ – by iStrategy 5.“The Noob Guide To Online Marketing” – by Unbounce 6.“The Content Grid version 2” – by Eloqua 7.“The Modern Marketer” by Hubspot 8.“Inbound Marketing vs Outbound Marketing: The Dawn of Marketing You Won’t Hate“ – by Voltier Digital /*@cc_on @*/ /*@if (@_win32) document.write(“”); var script = document.getElementById(‘__ie_onload’); script.onreadystatechange = function() { if (this.readyState == ‘complete’) {} }; /*@end @*/ if (document.addEventListener) {} © 2012 CB Marketing, All rights reserved | site by baby-e | Log in var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); try { var pageTracker = _gat._getTracker(“UA-5810474-15″); pageTracker._trackPageview(); } catch(err) {} [...]
[...] “Storytelling vs. Corporate Speak” – by Lou Hoffman “Blueprint for the Perfect Blog Post” – by Brian Rice “The Actions, Motivations and Influence of Brand Advocates” – by BzzAgent “The Size of The Mobile Market“ – by iStrategy “The Noob Guide To Online Marketing” – by Unbounce “The Content Grid version 2” – by Eloqua “The Modern Marketer” by Hubspot “Inbound Marketing vs Outbound Marketing: The Dawn of Marketing You Won’t Hate“ – by Voltier Digital [...]
[...] hardwired to think in story terms by birth. The Hoffman Agency has developed an infographic on “Storytelling vs. Corporate Speak” depicting the differences between each using only [...]
[...] Article Sources: “What Can Content Marketing do for Your Business,” Drew McLellan, Drew’s Marketing Minutes, May 2012. “Storytelling is the Future of the Web,” Christopher Butler, Newfangled Web Developers, June 2010. “5 Things Marketers Can Learn From Stories,” Jim Signorelli, Marketing Daily, June 2012. Infographic by the Hoffman Agency via Ishmael’s Corner [...]
[...] on http://www.ishmaelscorner.com GA_googleAddAttr(“AdOpt”, “1″); GA_googleAddAttr(“Origin”, “other”); GA_googleAddAttr(“theme_bg”, [...]
[...] This infographic on Storytelling versus Corporate Speak was made by Lou Hoffman from The Hoffman Agency, a US IT PR firm. He published this in Seotember 2011 on his great blog Ishmael’s Corner. [...]
[...] See on http://www.ishmaelscorner.com [...]
My try:
Engage vs. Inform
That’s a good one.
Thanks.
[...] Vs. Corporate Speak via ishmaelscorner.com in Commerce, Infographic, Marketing • written by Tappen • published on 6. Oktober 2012 [...]
[...] passion and knowledge for a subject, one naturally begins to create. We create SlideShare decks and infographics about storytelling not because we have to, but because we want to share our passion with the [...]
[...] Vía Ishmael Corner´s [...]
[...] public relations group the Hoffman Agency put together this infographic delineating the virtues of storytelling vs. the vices of corporate [...]