Infographic: Storytelling Vs. Corporate Speak

Visual storytelling demands a place in any organization’s business communications.

Photos, graphics, charticles – apparently, when it comes to fish, what happens in Vegas does not stay in Vegas – etc. all provide storytelling fodder.

Which brings me to the infographic.

You could make an argument that the infographic is the new black.

Beyond the visual appeal, infographics push companies to communicate at the industry level.

After assisting clients in creating infographics, we’ve created our own on storytelling.

Specifically, we contend there’s often a gap between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers.

Our infographic strives to capture this disconnect.

Business Communication
<div align="center"><a href="http://www.ishmaelscorner.com" title="Business Communication"><img src="http://www.hoffman.com/v3/business-communication.JPG?utm_source=infographic&utm_medium=main&utm_campaign=infographic" alt="Business Communication" style="border:none;" /></a><br /> <small>The Hoffman Agency is a public relations firm that emphasizes storytelling in <a href="http://www.hoffman.com">business communication</a></small>.</div>

Please share your ping-pong additions as a posted comment.

If enough ideas come our way, we’ll create “The Return of Storytelling vs. Corporate Speak” (giving proper attribution to all contributors).

Note: More posts on infographics are captured below (powered by a human; i.e., me)

* White House Takes Every Organization Is Media to the Next Level

* Dressing Up the Drab Company Timeline as a Storytelling Vehicle

* Visual Storytelling via the Infographic

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37 comments

37 Comments so far

  1. [...] The Hoffman Agency has developed an infographic on Storytelling vs. Corporate Speak. You can also read more about storytelling techniques on Lou Hoffman’s blog, Ishmael’s Corner. [...]

  2. Kim Moeller September 22nd, 2011 5:52 pm

    People vs Organization

  3. [...] Source: ishmaelscorner.com via Holycow! [...]

  4. Anny Yiu September 22nd, 2011 10:45 pm

    SOLUTION TO THE CONFLICT BETWEEN THE GAP OF COMMUNICATION WITH CUSTOMERS’ REQUIRMENT WHICH THE ORGANIZATION PROVIDE INFORMATION TO PUBLIC. FANTASTIC IDEA !!!

  5. Lou Hoffman September 23rd, 2011 6:36 am

    Appreciate the positive words Anny.

  6. Sue Beckingham September 24th, 2011 4:41 am

    Fact vs Fiction

  7. Lou Hoffman September 24th, 2011 7:45 am

    Thanks Sue.

    We’ve now got two (someone sent a duo via email).

    Hopefully, some more are on the horizon.

  8. [...] An infographic of The Hoffman Agency. [...]

  9. [...] Storytelling Vs. Corporate Speak (infographic) [...]

  10. [...] Hoffman’s telling infographic has been making the rounds this week. In the blog post in which he introduced it, he writes: ‘… we contend there’s often a gap between the content developed by the PR [...]

  11. [...] Ishmael´s Corner Share this:TwitterFacebookLike this:LikeBe the first to like this [...]

  12. [...] Ishmael´s Corner Share this:TwitterFacebookLike this:LikeBe the first to like this [...]

  13. Nicola Franklin October 12th, 2011 8:53 am

    Dialogue vs Broadcasting

  14. Tell A Story « Blessed be the Lord, October 13th, 2011 8:19 am

    [...] Ishmael’s Corner [...]

  15. [...] The Hoffman Agency has developed an infographic on Storytelling vs. Corporate Speak. You can also read more about storytelling techniques on Lou Hoffman’s blog, Ishmael’s Corner. [...]

  16. garylawis November 4th, 2011 4:56 am

    your blog is an interesting one. It helps a lot.The communication should be two ways always so that the employs can also put their views and ask about their doubts.
    For more information related to this please visit:
    Effective Business Communication and
    Speaklikeaceoapp.com

  17. [...] Lou Hoffman’s blog at the Hoffman Agency for more comments here. About Arthur GermainArthur Germain, Principal & Chief Brandteller of Communication Strategy [...]

  18. @ArthurGermain November 30th, 2011 11:28 am

    Fantastic visual.

    Show vs Tell

    Brandtelling

  19. Lou Hoffman November 30th, 2011 12:05 pm

    Appreciate the contribution Arthur.

    At some point, we’ll hit critical mass.

  20. Barrett Rossie December 2nd, 2011 2:42 pm

    Oh, let’s give this a try…

    Community vs Customers
    Serving vs Selling
    News vs Rehash
    Benefits vs Features
    Fresh vs Predictable
    Human vs Corporate
    Talking vs Talking Points

    I’m not sure any of these are good enough to make the graphic… but it was fun trying! Thanks for a good post, I’ll bookmark this!

  21. [...] I ran across this wonderful blog post by Lou Hoffman. His infographic is a helpful reminder that we should all make 2012 the year of the customer and [...]

  22. [...] 1.“Storytelling vs. Corporate Speak” – by Lou Hoffman 2.“Blueprint for the Perfect Blog Post” – by Brian Rice 3.“The Actions, Motivations and Influence of Brand Advocates” – by BzzAgent 4.“The Size of The Mobile Market“ – by iStrategy 5.“The Noob Guide To Online Marketing” – by Unbounce 6.“The Content Grid version 2” – by Eloqua 7.“The Modern Marketer” by Hubspot 8.“Inbound Marketing vs Outbound Marketing: The Dawn of Marketing You Won’t Hate“ – by Voltier Digital /*@cc_on @*/ /*@if (@_win32) document.write(“”); var script = document.getElementById(‘__ie_onload’); script.onreadystatechange = function() { if (this.readyState == ‘complete’) {} }; /*@end @*/ if (document.addEventListener) {} © 2012 CB Marketing, All rights reserved   |  site by baby-e  |   Log in var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); try { var pageTracker = _gat._getTracker(“UA-5810474-15″); pageTracker._trackPageview(); } catch(err) {} [...]

  23. [...] “Storytelling vs. Corporate Speak” – by Lou Hoffman “Blueprint for the Perfect Blog Post” – by Brian Rice “The Actions, Motivations and Influence of Brand Advocates” – by BzzAgent “The Size of The Mobile Market“ – by iStrategy “The Noob Guide To Online Marketing” – by Unbounce “The Content Grid version 2” – by Eloqua “The Modern Marketer” by Hubspot “Inbound Marketing vs Outbound Marketing: The Dawn of Marketing You Won’t Hate“ – by Voltier Digital [...]

  24. [...] hardwired to think in story terms by birth. The Hoffman Agency has developed an infographic on “Storytelling vs. Corporate Speak” depicting the differences between each using only [...]

  25. Stop Selling & Start Storytelling July 9th, 2012 8:41 am

    [...] Article Sources: “What Can Content Marketing do for Your Business,” Drew McLellan, Drew’s Marketing Minutes, May 2012. “Storytelling is the Future of the Web,” Christopher Butler, Newfangled Web Developers, June 2010. “5 Things Marketers Can Learn From Stories,” Jim Signorelli, Marketing Daily, June 2012. Infographic by the Hoffman Agency via Ishmael’s Corner [...]

  26. [...] on http://www.ishmaelscorner.com GA_googleAddAttr(“AdOpt”, “1″); GA_googleAddAttr(“Origin”, “other”); GA_googleAddAttr(“theme_bg”, [...]

  27. Storytelling and PR | Spark September 13th, 2012 2:50 am

    [...] This infographic on Storytelling versus Corporate Speak was made by Lou Hoffman from The Hoffman Agency, a US IT PR firm. He published this in Seotember 2011 on his great blog Ishmael’s Corner. [...]

  28. [...] See on http://www.ishmaelscorner.com [...]

  29. Sanne December 5th, 2012 7:10 am

    My try:
    Engage vs. Inform

  30. hoffman December 5th, 2012 11:11 am

    That’s a good one.

    Thanks.

  31. [...] Vs. Corporate Speak via ishmaelscorner.com in Commerce, Infographic, Marketing • written by Tappen • published on 6. Oktober 2012 [...]

  32. How to be a Thought Leader March 19th, 2013 9:18 am

    [...] passion and knowledge for a subject, one naturally begins to create. We create SlideShare decks and infographics about storytelling not because we have to, but because we want to share our passion with the [...]

  33. [...]   Vía Ishmael Corner´s [...]

  34. [...] public relations group the Hoffman Agency put together this infographic delineating the virtues of storytelling vs. the vices of corporate [...]

  35. [...] Of course, showy visuals won’t make up for a lack of a story – and pairing the wrong visual could do more harm than good. You don’t create an infographic just for the sake of having one, but because it adds something to the story you’re trying to tell. But when done correctly, visual storytelling can reap rewards. [...]

  36. [...] Lou Hoffman’s Infographic: Storytelling vs. Corporate Speak [...]

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