Archive: March 2011


Let Me Say What Every PR Person Thinks: "The Message Has No Clothes"

There. I’ve said it. Taking liberties with the Hans Christian Andersen emperor story, why do professional communicators continue to worship the message? Every PR agency offers a messaging workshop. Every corporate communications type has spent the requisite two agonizing days in a hotel conference room eating bridge mix while debating the merits of “innovate” over …more