Everyone pays attention to Google. When Google announced that founder Larry Page will take the CEO reins, virtually every media property in the world automatically reported on the news. The company’s PR machine doesn’t have to lift a toe (even less effort than a finger) to create demand. With that said, if you reverse engineer the fireworks from last week, one …more
Perhaps 2011 will go down as the “Year of Storytelling.” Peter Guber’s much anticipated book “Tell To Win” officially comes out on March 1 (book review in the works). Plus, I’ve noticed more dialog within the business community on storytelling – more specifically, does it work? That’s really the ultimate question and one that inevitably surfaces when I’m …more
One benefit from 20+ years of operation is the amount of historical information allows you to see clear patterns. Along this line, I went through the exercise of scrutinizing what causes a client relationship to end. Obviously, some variables are out of our control. In this era of consolidations, a merger or acquisition typically causes one …more
A good friend passed away last week. His name was Dud Daniel. Steve Fowler, who I grew up with in Tucson, wrote the following tribute to Dud. Steve and I both attended the University of Arizona and joined Phi Psi at the same time which deepened our friendship (truth to be told, I thought he was a …more
Technorati lists over 24,000 tech blogs. I think I’m on safe ground in saying that only a few were started by 10-year-olds. Now at the seasoned age of 12, Max Swisher sat down with me at Great Bear Coffee in Los Gatos for an on-the-record discussion of his blog, “Good Morning Geek.” I published the …more
There are thousands of tech blogs out there. Few are manned by a 12-year-old. But “Good Morning Geek” from Max Swisher isn’t a gimmick that challenges child labor laws. Max knows his stuff and has developed his own voice. If you watch the video and say “I could totally imagine this on dolby surround sound!,” …more
I continue to be surprised that more companies don’t include SlideShare as part of their “owned media” strategy. It’s an ideal storytelling medium, can cultivate the company’s personality, and establishes a digital touch point with viral potential. SlideShare recently aggregated analytics from its platform to formulate what it calls the Zeitgeist deck. SlideShare Zeitgeist 2010 . While …more
Updated post on succession planning to reflect the news that Apple’s Board accepted the resignation of Steve Jobs. A Fortune story back in 2008 was really the first major sign that Tim Cook was the frontrunner for the role. And that’s the way it played out.
I didn’t get a Christmas card from Roger Goodell, the NFL commish. It turns out his Monday open letter to NFL fans on the labor strife missed me as well. Fortunately, the letter was posted on NFL.com. Like John Madden explaining a fullback plunge over guard, I’m going to break down the storytelling in Roger’s …more
