Long-form journalism remains a mainstay of sports. I consider Sports Illustrated one of those pleasures up there with the “Dining Section” in the New York Times and the Red Sea blend from Philz Coffee. A story in last week’s edition on Jason Kidd called “The Old Man And The Heat,” caught my attention. First, it’s great to see …more
I rarely use this forum to discuss the Agency’s work. Today, I’m making an exception. We’ve been preparing to launch a start-up venture called SuVolta. What does SuVolta make? Another product that fits under the social networking umbrella? A web infrastructure play? Not exactly. SuVolta has invented a technology that greatly reduces the amount of power …more
Naturally, this New York Times headline from last week caught my attention: “Funny or Die: Groupon’s Fate Hinges on Words” The piece goes on to explain that Groupon differentiates through words, depending on storytelling techniques as its version of Google’s search algorithm. Here’s what the NYT article doesn’t say. You don’t need the narrative gifts of a Hemingway …more
I took the “story” on the road during the month of May. As a closet introvert, I make a conscious effort to push myself beyond cubicleland. Here’s a snapshot of how May played out. UnGeeked Elite in Chicago (May 12) Cd Vann has created the “uncola” of gathering. The speakers are charged with leading a discussion, not pontificating via a slide …more
There are certain storylines that never go out of style. David slays Goliath. Greed isn’t good. (Sorry, Gordy.) Etc. Variations of these themes serve as springboards to business stories all the time. While I don’t think it’s going to become a classic, Alcoa deserves credit for coining a phrase that demands attention: Smog-eating building One …more
Amy Tenderich highlighted her gonzo journalism style in the first half of the interview yesterday. What I particularly like about her blog is the eclectic mix of content shared with a conversational tone. As Amy puts it, her philosophy for attracting readers is simple -“Fresh content gets attention.” I ran the first part of the …more
Taking liberty with lyrics from a Rod Stewart song, “every blogger has a story.” By interviewing brilliant bloggers who don’t have Scoble-like notoriety, I hope to share what’s behind their distinctive voices and followings. I’ve run Q&As with Max Swisher, the 12-year-old who started Good Morning Geek, and Millie Garfield, who’s still going strong at …more
I’ve praised Intel’s communications efforts on this forum. Whether it’s humanizing the company through thought-leadership campaigns that transcend technology or the approach to Intel Free Press, the company does many things right on the comms front. That’s why the news release behind the company’s latest invention, a 3-D transistor, surprised me. It’s very un-Intel like. Filled …more
Given the journalistic hoopla triggered by Facebook’s PR campaign against Google, one would think national security is at stake. The Wall Street Journal ran the story on the B section cover above the fold with the headline: “Facebook Hired Firm to Target Google” Really? This constitutes a surprise worthy of 30-point type? Here’s a “news …more
