Archive: August 2012


Here’s a Company That Says “The Hell with Branding” … And It Works

It’s unlikely you’ve heard of the company called Huy Fong Foods. Yet, if you’ve got even a passing interest in hot sauce, you know their product, Sriracha Chile Sauce. The clear bottle with the rooster has achieved a quasi-iconic look. In a world where digital presence can determine success or failure and a company’s website …more

Sometimes a “Brand” Doesn’t Need a Name

I attended a family reunion in Vegas last month. The town offers a Petri dish of brute-force branding. It’s all about who can shout the loudest, radiate the brightest lights and hire the most human sandwich boards. That’s why the simplicity of this billboard away from the Strip caught my attention Let’s break it down …more

Four Reasons to Invest in Corporate Blogging

Corporate marketing and PR types pay attention to the business section in USA Today. How else do you explain the questions coming our way on whether corporate blogging is worth the effort that started when USA Today published “More companies quit blogging, go with Facebook instead”? First off, this story has nothing to do with …more