Big companies gravitate toward the status quo. Big companies also typically take themselves way too seriously. That’s why it was refreshing to see Sony take a chance and yes, have some fun, holding a wedding in Vegas yesterday between Bravia (Television) and SEN (Internet). You can find the back stories in the form of a scrapbook. Naturally, the …more
We recently completed a brand audit for a company outside the tech sector. To borrow from the legal profession, I love the “discovery” that comes from this type of work. In talking to the executives about branding, Southwest Airlines kept surfacing. It’s impressive how Southwest has carved out a distinctive position in the mind of …more
I said I would experiment in 2011, and experiment I did. Most experiments involved exploring media-like qualities like books reviews, interviews and reverse-engineering storytelling in the media. I think it’s fair to say these types of posts added a touch of panache to this corner. I also learned that crafting a proper Q&A from a …more
