Archive: June 2013


Rethinking Our Story

Every PR company with a pulse wants to differentiate. It’s not easy. Client centric. Smart. Results-oriented. These words and others show up again and again in agency descriptions. In updating the Hoffman overview for the Council of PR firms, we strived to take the audience behind the curtain. Here goes: Do you perceive communications as …more

Applying Concepts of Reality TV to Business Communications

Here’s a quandary for communicators. Your CEO has been incognito to the media for 26 years. Rather than charge forward into the mainstream media, he prefers a gentle re-entry. This is not the time to pitch Morley Safer. Huawei’s communications team faced this very situation. Its CEO, Ren Zhengfei, was ready to meet with the …more