Archive: December 2013


First Public Speech From Nelson Mandela After His Release From Prison

Many have correlated storytelling expertise with leadership. Even McKinsey, home to “let the data guide your decision making,” has articulated this point. Which brings me to the pure definition of leadership, Nelson Mandela While the front-page stories on Nelson Mandela’s death have recounted his life’s journey, I thought it would be interesting to dust off …more

The Day I Went Rogue on PR Messaging

After being chastised by the National Storytelling Network – “You, Mr. Hoffman, are no storyteller” – I’d like to start with a ground rule on nomenclature. When it comes to business communications, I consider storytelling to be shorthand for “storytelling techniques.” In other words, PR practitioners don’t have the luxury of 200 pages or 90 …more

Storytelling in Seven Seconds

The PR profession must embrace visual storytelling. How’s that for a declarative sentence that leaves nothing to interpretation? We’ve discussed visual elements ranging from infographics to video to illustrations. It’s now time to turn our attention to the humble GIF (graphics interchange format), perfect for short-form storytelling. If GIFs are good enough for BuzzFeed, which …more