We strive to be advocates for the PR profession. This means making time for information interviews and other activities that guide students in finding the elusive first job. My own hunt for that first job left a lasting impression. I couldn’t even give myself away … literally. After the conventional path yielded rejection after rejection, …more
I spoke at the annual CIPRA conference last month in Beijing. Think of CIPRA (Chinese International Public Relations Association) as China’s version of PRSA with a government relations dimension. Special thanks to Mr. Zhao Dali, CIPRA’s vice chairman and secretary general, who extended the invitation to me to share my perspective. The title of my …more
I published a post on Monday that made a case for Twitter as a crowdsourcing tool. With the right management of Twitter, you can gain a team of brilliant people curating content for you. To provide a running start with this concept of Twitter crowdsourcing, here are five people who deliver the “goods.” In short, …more
When it comes to social media – and specifically Twitter – the quest for engagement is right up there with weight loss and the Holy Grail. Engagement offers proof that people are paying attention, no easy task in a world where a greener pasture is always just a click away. Yet, we shouldn’t lose sight …more
Apparently, the five posts on our journalistic brothers last March didn’t deliver enough to data answer this question. In an attempt to tilt the scale in my favor, I’ve curated another round of posts scrutinizing the world of journalism with the caveat that some stones have been left unturned. Clues Reveal How Mr. Bezos Will …more
There is so much “baloney” – pick your noun – in corporate communications that honest talk can serve as a brand-building exercise. That’s what we saw from Google last week when it publicly shared the diversity numbers behind its workforce in a blog post that starts: We’ve always been reluctant to publish numbers about the …more
It’s true that back in November LinkedIn opened up its publishing platform to the proletariat. To this point, only big names and the connected few were designated as “LinkedIn Influencers” and enjoyed access to the platform. Don’t mistake access to LinkedIn’s publishing platform as being able to join LinkedIn’s Influencer posse that benefit from LinkedIn’s …more
The world complained of infographic fatigue two years ago. Yet, infographics continue to be a mainstay of visual storytelling. Fresh infographics – when I say “fresh,” I mean a narrative that’s easy on the eyes, entertaining, and delivers a surprise – still generate attention. When we look across our client blogs, the posts with infographics …more
It sounds like an oxymoron. Words constitute an element of writing. Visuals deliver the ultimate “short cut” in communications. You never hear someone say, “A word is worth a thousand pictures.” Yet, business communicators can absolutely depend on words to carry a visual. Given that the vast majority of PR professionals hold mass communications or …more
