Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. Yet, most executives do the exact opposite. They make a conscious effort to hide their humanity. Why? To paraphrase Rudyard Kipling, we’re told early in our careers that business is business, personal is personal, and never the twain shall meet. It’s a …more
The heck with big data, analytics and science. Subjectivity rules in selecting the top 10 posts from the first half of the year. Tuesday’s post captured half of the list. Here’s the second half. 6. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times …more
I’m with the seagull. As my Mom will attest, I wasn’t big on rules. Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. This is the time of year when I reflect, calling out what I consider to be the 10 best posts …more
Turning to the front page of The New York Times business section yesterday, I did a double take. Sitting above the fold found The New York Times taking on the story line of Amazon constructing buildings around oversized greenhouses in downtown Seattle. I wouldn’t exactly call this a puff piece, but it sure does come …more
The math for Twitter appears so promising. At last count, over 300 million people use Twitter. Certainly, at least a few people will appreciate your clever jab at Lady Gaga. Unfortunately, such logic is flawed. The social media platform doesn’t make it easy to get noticed. You craft the perfect tweet — one sure to …more
Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from LeBron. But the behind–the-scenes winner in the Kevin Durant sweepstakes was “owned media.” Eschewing the conventional news release and press conference, Durant …more
