ishmaels corner

Archive: September 2017

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Quantifying a Company’s International Mentality

If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. After 100-plus trips overseas since 1994, my senses still go on red alert when I’m boarding that United flight at SFO headed to Asia or Europe (no jokes about correlating the “red alert” to how United treats customers). But …more

Grading Out the Storytelling for a New York Times Job Description

I am an unabashed cheerleader for The New York Times. For those who have the stamina to read more than 10 words at a time, it’s trustworthy. For those in the communications business of constructing non-fiction storytelling, the Times offers daily lessons. In fact, you’ll find some of the best journalist storytelling on the planet …more

Reflections on the Agency’s 30-year Anniversary

We will celebrate the Agency’s 30-year anniversary tomorrow. Alumni are flying in from New York and Tokyo and places in between. The two clients who generated that thing called revenue when we opened our doors in 1987 will be there. Current staff are ready to get this party started. We’ll see so many people who …more

President Trump Plans to Replace the Statue of Liberty

White House insiders have confirmed that President Trump plans to replace the Statue of Liberty with one of himself. This was his fallback plan after his quest to join Roosevelt, Jefferson, Lincoln and Washington on Mt. Rushmore proved tougher than it looked. Apparently, President Trump thought the faces on Mt. Rushmore were sculpted out of …more

Visual Storytelling from The New Yorker; Up a Creek without a Paddle

I’ve advocated for the use of illustration in communications for some time. No matter how outrageous the subject matter, illustration can bring it to life. For my money, the best illustrations can be found on the covers of The New Yorker, but the publication might have outdone itself with the August 28 cover art, worthy …more