We will celebrate the Agency’s 30-year anniversary tomorrow. Alumni are flying in from New York and Tokyo and places in between. The two clients who generated that thing called revenue when we opened our doors in 1987 will be there. Current staff are ready to get this party started. We’ll see so many people who …more
White House insiders have confirmed that President Trump plans to replace the Statue of Liberty with one of himself. This was his fallback plan after his quest to join Roosevelt, Jefferson, Lincoln and Washington on Mt. Rushmore proved tougher than it looked. Apparently, President Trump thought the faces on Mt. Rushmore were sculpted out of …more
I’ve advocated for the use of illustration in communications for some time. No matter how outrageous the subject matter, illustration can bring it to life. For my money, the best illustrations can be found on the covers of The New Yorker, but the publication might have outdone itself with the August 28 cover art, worthy …more
Today’s guest post comes from Dave Kellogg who participates in the madness called Silicon Valley from a variety of perches. I met Dave when he was CEO of a software startup called MarkLogic, periodically lunching at the San Carlos Airport café where we hatched plans to get the world to care about unstructured data. While …more
Look, I recognize it’s been a rugged 20 years or so for the publishing industry. Since Craigslist showed up on their doorstep and eviscerated classified advertising, media properties searching for new revenue streams seem to have a certain Ponce de León quality to them. Some would argue that in a world where people expect to …more
Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. I made the point that the upheaval in the business of communications was redefining our world in similar way that manufacturing did in the 18th century and captured 10 symbols as proof points. Now, two plus years later, let’s revisit those …more
By Gerard Smith, Intern, The Hoffman Agency . . Fast-paced business, sky-high valuations, innovation-driven individuals and unlimited opportunity; a few of the ideas that came to mind when I pictured Silicon Valley nearly three months ago before moving here sight unseen. Although I may have relied too heavily on the fantastical experiences of Richard Hendricks …more
The vast majority of companies invest in public relations to raise their public profiles — and with a little luck, fortify the corporate brand. Then, there are the situations in which PR becomes a blunt instrument in a public spat, and the objective becomes exerting as much pain on your opponent as possible. That’s what …more
As President Trump continues to use the “fake news” mantra to whip the masses into a frenzy, it causes one to wonder what publications people do trust. The University of Missouri set out to answer that question based on a survey of over 8,000 consumers. Before jumping to the results, it’s worth noting that respondents …more
